Pitchfork Media


Pitchfork Music Festival mobile app

When we designed the 2011 Pitchfork Festival app, we had a couple of goals in mind: 1) make it cool and appropriate for the Pitchfork brand and 2) make it simple for people to use. The result was die-hard festival goers using our app in place of good old-fashioned highlighters and crib notes and sharing their experiences through social media.


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