Little Jacket

ALA

We developed a national public awareness campaign for the American Library Association.

Libraries are dynamic centers for learning in the digital age. We created a visual language and a series of statements illustrating the ways libraries evolve to meet the changing needs of communities.

Play
  • Campaign Development
  • Branding
  • Copywriting
  • Media Planning/Buying

 

This is the first campaign in the history of ALA to be used for more than one year.
The simple and direct message strategy continues to be a successful way for ALA to reach local, state and national legislators.

If you’re interested in hearing more about how we’re helping clients position themselves for the future, send us a quick email.

If you’re interested in hearing more about how we’re helping clients position themselves for the future, send us a quick email.

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