Cuyahoga County Public Library isn’t just nice to have—it’s an essential part of communities across the county. We created the “&” campaign to reflect the wide-ranging ways CCPL can be part of someone’s life: it’s a place to borrow books, sure, but you can also take a cooking class and get a passport and record a podcast. Our campaign messaging and visual language emphasize the nearly infinite opportunities and benefits to discover at CCPL.